“Photography is not about cameras, gadgets and gizmos. Photography is about photographers. A camera didn’t make a great picture any more than a typewriter wrote a great novel.”
– Peter Adams
My professional photography journey began in the proving grounds of factories and manufacturing facilities across the UK to meet the client requirements of my successful PR/Communications agency. Working hard to get the on-message shots that worked for my clients and their customers quickly taught me you can only get the right shot if you genuinely understand what message it needs to convey. It’s something I put into practice each time I approach a commercial photoshoot to this day.